Associate Director, Marketing - Nutrition Job at Perrigo, Grand Rapids, MI

YTh5VHc5RVRmTkdaQXpHMU53aElDWFYvTGc9PQ==
  • Perrigo
  • Grand Rapids, MI

Job Description

Associate Director, Marketing - Nutrition

Location: Charlottesville, VA, US, 22911 Grand Rapids, MI, US, 49503

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

We are seeking a strategic and creative Associate Director of Marketing to lead brand building and innovation initiatives. This role is pivotal in shaping the brand's identity, driving consumer engagement, and launching breakthrough innovations that fuel growth. The ideal candidate is a visionary marketer with a passion for storytelling, consumer insights, and disruptive thinking.

The candidate selected to fill this role will be based at our North American Headquarters in Grand Rapids, Michigan or our Charlottesville, Virginia location.

Scope of the Role

Brand Strategy & Development

  • Lead the development and execution of brand strategies that strengthen equity and drive relevance.
  • Define brand positioning, architecture, and messaging frameworks across channels.
  • Partner with cross-functional teams to ensure brand consistency and alignment.

Innovation & Product Development

  • Identify market trends, consumer needs, and whitespace opportunities to drive innovation.
  • Collaborate with R&D, insights, and commercial teams to develop and launch new products.
  • Build go-to-market strategies for innovation pipelines, including launch plans and communications.

Consumer Insights & Engagement

  • Leverage qualitative and quantitative research to inform brand and innovation strategies.
  • Champion consumer-centric thinking across the organization.
  • Develop integrated marketing campaigns that resonate with target audiences.

Leadership & Collaboration

  • Manage and mentor a team of brand and innovation marketers.
  • Partner with agencies and external collaborators to bring creative ideas to life.
  • Influence senior stakeholders with compelling storytelling and data-driven recommendations.
Experience Required
  • Typically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
  • Proven track record of launching successful brands/products and driving growth.
  • Strong analytical skills and creative intuition.
  • Excellent communication, leadership, and project management abilities.
  • Experience in CPG, retail, or consumer-focused industries.
  • Familiarity with design thinking, agile innovation, and digital marketing.
  • Passion for emerging trends, sustainability, and purpose-driven branding.

Benefits: We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach: We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024".

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo

Job Tags

Remote work, 2 days per week,

Similar Jobs

Dental Career Services Inc

Dental Marketing Manager Job at Dental Career Services Inc

 ...Marketing Manager - Dental Service Organization Location: Central Massachusetts (based near Worcester, MA) Travel: Required within Massachusetts, primarily within 50 miles of Worcester Compensation: Competitive salary with benefits Position Overview... 

Noor Staffing Group

Marketing Manager Job at Noor Staffing Group

 ...role is ideal for a strategic, data-driven marketer who understands how brand, digital...  ...leasing results. What Youll Do Manage digital marketing initiatives including ILS...  ...traffic, lead sources, conversion rates, cost per lease) to optimize performance Support... 

Power Of Fitness

Administrative Assistant (Work From Home) Job at Power Of Fitness

Description The Administrative Assistant will handle a variety of administrative and clerical tasks that help keep our gym running smoothly. This role plays a critical part in maintaining accurate records, supporting the management team, assisting members with basic...

charity: water

Senior Designer: Brand Architect for Campaigns & UX Job at charity: water

A non-profit organization in Nashville is seeking a Design Lead to oversee creative direction and elevate the visual identity of the brand. This role involves directing a variety of design outputs, collaborating with diverse teams, and translating concepts into engaging...

Penn Tank Lines

CDL-A Regional Company Flatbed Driver Job at Penn Tank Lines

 ...stay closer to home. Mileage Pay + Accessorial Fees Get paid for your miles and your time. Full Benefits Medical, dental...  ...CDL-A ~23 Years of Age or Older ~12 Months of Class A experience ~ No Flatbed Experience? No problem. Well train you! Reinventing...