Job Description

Digital Experience Manager

The successful candidate will drive digital experience accountability and speed through upstream risk management and mitigation strategies. You will drive our strategy, delivery, and management of marketing programs by optimizing and creating efficient operational processes, audit strategies, universal content standards, process mapping in a clear, documented format. This is a transformational, highly visible role with significant potential for impact within the organization. This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/or international).

Key Responsibilities:

Marketing Program and Channel Governance

Intersect with a cross functional stakeholder group of marketing technology, privacy, regulatory, medical, marketing, marketing operations, etc to pull through new marketing program features and technology compliantly

Ensure consistent application of executional requirements at the channel tactical level that are compliant and efficient

Innovate across our organization's digital presence, leading with an enterprise mindset and utilizing AI where appropriate

Lead and manage projects and act as subject matter expert as needed to represent the department within assigned governance area

Content Approval Process Excellence

Simplify and standardize digital engagement processes: In an Agile methodology, deliver content standards, process inputs & outputs, clarify stakeholder roles & responsibilities, and related channel documentation to enable consistent, compliant ways of working; Perform requirements gathering, technical specifications, and testing solutions prior to deployment

Quality Assurance

Via an above brand lens, drive the effectiveness of the Material Approval Process (MAP) through upstream, in-stream, and downstream oversight and collaboration

Centralize capabilities for content across channels, and ensure adherence to all MAP/MIST process and compliant channel requirements

Optimization

Communication/Collaboration; Ensure core strategic narrative and scope is aligned across stakeholders; Simplify complex / technical concepts into themes that are easy to understand and recall; Present opportunities, risks, and benefits to senior stakeholders succinctly; Develop presentations and quick reference guides; Manage guidance docs and related system instructions; Write/contribute to Working Practice Documents (WPDs); Consult in Audits/Inquiries, whether internal or external

Create and execute optimization cycles for activated channels within scope to improve process effectiveness and optimize material lifecycle with alignment to commercial and compliance requirements

Define & design an approach for collecting & managing feedback on the existing processes and optimize based on value drivers for the business

Education (minimum/desirable):

BA/BS degree or Equivalent required. Focus in Business, Marketing, Digital Media, Computer Science, Engineering, or Communications preferred.

Experience/Professional requirement:

A minimum 5 years' experience in pharmaceutical/biotech industry and/or digital marketing operations role

Mastery experience leading cross functional teams and challenging the status quo

At least 2 years of functional experience in pharma/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales or communications preferred.

Any kind of launch experience: Product, Marketing, Technology etc.

Working knowledge of FDA and Pharmaceutical regulatory and compliance guidelines on advertising and promotion

Pharmaceutical review and approval process acumen

Deep understanding of the advertising/creative development process

Ability to operate under, and apply, Agile Methodology

Proficient in MLR process and systems, including but not limited to Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow and/or other channel execution applications; Drupal, SFMC

Proficient in digital channel requirements and policies governing the digital ecosystem

Comfortable interacting with all levels of the organization, including senior leaders

Strong project and process management and results-oriented ability to deliver under tight deadlines

Novartis Compensation Summary:

The salary for this position is expected to range between $160,300 and $297,700 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$160,300.00 - $297,700.00

Skills Desired

Agility, Analytical Skill, Brand Awareness, Brand Engagement, Channel Management, Channel Marketing, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Digital Marketing, Digital Media, Marketing, Marketing Communications, Social Media, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Waterfall Model

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