Job Description

Head of Data Infrastructure & Analytics (Fully Remote)

Join to apply for the Head of Data Infrastructure & Analytics (Fully Remote) role at Puffy

Position: Head of Data Infrastructure & Analytics

Compensation: Up to USD 200,000 per annum + up to 25% Performance Bonus (Equivalent in local currency, based on your location)

Total Annual Package: Up to USD 254,800

Location: Remote

Role Overview

Were seeking a systems-obsessed data infrastructure leader to architect the analytics foundation that powers strategic decisions across our high-growth D2C business. This role is for builders who get more excited about preventing data disasters than presenting insights.

Youll take the helm of our e-commerce data operations, leading a team that ensures data reliability drives confident decision-making. Working closely with our Forbes Council Member CEO and cross-functional teams, youll establish the gold standard for analytics operations while enabling data-driven growth in a competitive global market.

What Is In It For You

This isnt just another analytics leadership role. This is your chance to become a true industry architect.

1. Build Systems That Matter, Not Presentations That Dont

Most analytics leaders spend their days making slides and telling stories. Youll spend yours architecting infrastructure that handles $24M+ in annual ad spend with zero tolerance for errors. Youll implement automated validation systems, data observability frameworks, and monitoring that catches bugs before humans see them. Youll solve data quality problems once, systematically, and watch your systems scale internationally. If youd rather build bulletproof pipelines than polish executive decks, this is your role.

2. Partner with the 1%

• 🏆 Top 5 Mattress Brand in US with over $1 Billion USD in Sales
• 💡 Work with Forbes Council Member CEO
• Gain firsthand exposure to strategic decisions and highvelocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere in the US. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.

4. Own the Technical Stack That Prevents Fires, Not Fights Them

Youve fought data disasters. Here, youll build the systems that prevent them. Architect serverside tracking for attribution accuracy. Implement data observability that alerts you within minutes, not days. Create the QA processes and validation frameworks that become the industry standard. This is your chance to build the data infrastructure you wish existed at your last companyand scale it for international expansion.

What Youll Own

Data Quality Infrastructure (Your #1 Priority)

• Audit existing tracking setup (GA4, GTM, Shopify, Klaviyo, ad platforms) and fix every configuration error
• Build automated validation systems that catch bugs before humans see them
• Implement preleadership QA processes with hard gates (reports dont go out until they pass)
• Create monitoring and alerting: know within minutes when tracking breaks, not days later

Technical Architecture & Reliability

• Design and maintain serverside tracking implementation for attribution accuracy
• Architect data pipelines that handle $2M+ monthly ad spend tracking without errors
• Establish technical standards: Heres how we ALWAYS configure X documentation

Operational Excellence

• Build the QA checklist: specific validation steps before any report reaches the CEO
• Implement data observability: automated anomaly detection, metric health dashboards
• Create runbooks: when X breaks, heres exactly how to fix it in under 2 hours
• Enforce zerotolerance culture: accuracy over speed, every time
• Manage existing Analytics Manager + 2 Data Specialists with focus on quality over quantity
• Train team on proper setup procedures and validation protocols
• Say no to adhoc requests that compromise data quality
• Build scalable processes: solve problems once, systematically

Strategic Projects (Once Quality Is Bulletproof)

• Implement advanced attribution models for multichannel $24M+ annual ad spend
• Scale analytics infrastructure for international expansion

What Youll Need

MustHave Technical Chops

• 7+ years in digital analytics with proven track record of owning data quality in highstakes B2C environments
• Expertlevel knowledge: GA4, GTM, serverside tracking, data pipeline architecture, ecommerce tracking
• Can diagnose and fix tracking setup errors across the entire stack you dont just identify problems, you solve them
• Strong technical skills: SQL expert (can write complex queries in your sleep), Python or R proficiency for data validation
• Data engineering knowledge: Understand ETL/ELT, data warehousing, API integrations, eventdriven architecture
• Experience building data quality systems: Automated validation checks, data observability, monitoring frameworks

The Operational Mindset

• Youre a builder, not a presenter: More excited about architecting systems than making slides
• Zerobug mentality: You take it personally when bad data gets through
• Processdriven: You document, systematize, and scale solutions
• Comfortable saying no: Protect data quality even when its politically inconvenient
• Firefighter turned firepreventer: Youve dealt with data disasters and built systems to prevent them

Leadership & Communication

• Proven team leadership: Can manage 3+ person analytics team with focus on quality and growth
• Can explain technical issues to nontechnical executives without dumbing it down or overcomplicating
• Enforce standards: Your team knows accuracy is nonnegotiable
• Crossfunctional influence: Work with engineering, marketing, and product to fix data at the source

Red Flags (Dont Apply If This Is You)

• You want to focus on strategic insights and executive storytelling
• You prefer analysis over building systems
• You think good enough data is acceptable
• You cant explain how serverside tracking actually works
• Youve never built a data validation framework

GoodtoHave

You've done this before

• I reduced data quality incidents by 90% at Company by implementing specific systems
• I architected the tracking infrastructure that handled $XXM in ad spend with 99.9% accuracy
• I built automated validation that caught errors before they reached leadership
• I led the serverside tracking migration that solved our attribution problems

Bonus Points For

• Experience with data observability tools (Monte Carlo, Great Expectations, dbt tests)
• Background in analytics engineering or data reliability engineering
• Track record in highgrowth ecommerce (sleep, wellness, DTC)
• Experience with attribution modeling for multichannel marketing
• Built data quality systems that scaled internationally

The Puffy DNA

Were restless, perpetually hungry, and fastpaced, driven by an unwavering belief that we can outperform any competitor regardless of their size.

• Be the Owner: We dont hire employees; we welcome owners. Youre accountable for results, not activity.
• Execute with Urgency: We thrive in highstakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others cant, pushing the boundaries of our craft.
• Be AIFirst: Daily multiturn AI conversations challenge your assumptions.
• Go AllIn: When the mission demands it, we rally as one team to cross the finish line.
• Monthly performance bonuses (up to 25%)
• The Leaders Club: Opportunity for selection to an elite lifestyletransforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• We Are Champion: Monthly recognition program with gift vouchers and companywide celebration for exceptional contributions
• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + Public holidays
• AI First organization with access to AInative tool stack
• Remote First: Work from the comfort of your home office
• International team collaboration (14+ nationalities)

Ready to Shape Your Story? Click Apply and take the first step.

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