Job Description

Overview

Bon Apptit and Epicurious are brands under Cond Nast serving home cooks and food lovers. This role focuses on managing day-to-day posting and growth across social platforms to drive engagement, loyalty, and key business results, and to shape social strategies for major editorial packages and campaigns.

Location

New York, NY

Responsibilities

• Post daily content across platforms including Instagram, TikTok, Facebook, Pinterest, and X (Twitter) to maximize traffic, engagement, growth, and revenue.
• Lead social strategy and execution for major editorial priorities (e.g., Big Night, Amazon Prime Day, gift guides) in collaboration with Editorial leadership and the Audience Development team.
• Develop and lead cross-brand initiatives to drive subscriptions, affiliate revenue, app downloads, and video views.
• Build and engage brand communities across platforms, fostering two-way conversation and loyalty.
• Collaborate with editorial, commerce, creative, video, and consumer revenue teams to create and package content for maximum social impact.
• Serve as the point person for organic product marketing the food brands on social surfaces.
• Partner with external talent and creators to execute brand-aligned content.
• Collaborate with the audience development team to plan, test, and optimize the brands strategies across platforms.
• Use analytics to inform posting strategy, content ideation, and performance optimization; deliver recurring reports and actionable insights to stakeholders.
• Optimize headlines, captions, images, and video assets to drive engagement and click-through.
• Frame content and recipe promotion for social audiences.
• Attend editorial planning meetings and provide social insights to inform content development.
• Share knowledge and collaborate with other Cond Nast social teams to refine strategies.
• Additional duties as assigned by a manager.

Skills And Qualifications

• At least 5 years of social media experience, in an editorial or brand environment.
• Proven ability to grow audiences, drive engagement, and meet business KPIs.
• Adept at cross-functional collaboration and stakeholder management.
• Experience brainstorming, writing and promoting a range of content, including commerce and video, on social platforms.
• Strong editorial judgment, clean writing skills, and ability to master brand voice.
• Advanced skills in spotting consumer trends and behaviors through social listening.
• Familiarity with tools such as Dash Hudson, Parse.ly, and native platform analytics.
• Strong sense of social video strategy; experience with basic video editing and asset creation is a plus.
• Ability to synthesize and communicate information quickly.
• Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines.
• Creative, proactive, and able to bring fresh ideas daily.
• Must complete an edit test (writing samples are a plus).
• Willingness to work occasional evenings and weekends to cover events or trending moments.

At Cond Nast, we value diversity of background, views, and cultures. We celebrate people for their personal qualities, their skills, and their contributions. Cond Nast is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

The expected base salary range for this position is from $89,500-$94,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation. This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

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