Job Description

Job Description

Product Marketing Manager at Boiron USA

Hybrid Schedule - 3 days in office 2 from home.

Must be able to commute to Newtown Square, PA

What does Boiron Do?

For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.

What would you be doing as a Product Marketing Manager?

The Product Marketing Manager serves as the primary brand owner for assigned products, leading strategy development, campaign execution, and business performance management. This role oversees integrated marketing programs, guides cross-functional partners, manages new product development projects, and translates consumer insights into actionable plans. The role is responsible for delivering strong brand results through strategic thinking, project leadership, and budget stewardship. In addition, will manage an Associate Product Manager and/or Marketing Assistant, providing coaching and ensuring strong execution across the team. 

But what does this role really do?

Brand Leadership & Strategy

• Lead development of brand strategies, messaging frameworks, and annual marketing plans for assigned products.
• Serve as the primary brand owner, ensuring alignment with corporate marketing priorities.
• Analyze business performance, category trends, and competitive activity to identify opportunities and recommend strategic actions.

Integrated Marketing Execution

• Plan and execute integrated marketing campaigns across digital, PR, influencer, promotional, packaging, and in-store channels.
• Oversee development of point-of-sale materials, merchandising tools, and sales collateral.
• Ensure consistent, consumer-oriented messaging across all touchpoints.

Cross-Functional Collaboration

• Partner with Regulatory, Operations, Sales, Digital, and Creative teams to execute brand initiatives and ensure compliance.
• Collaborate with Sales teams across channels to develop customer-specific programs and support retailer activation.

New Product Development & Innovation

• Lead assigned new product development projects in collaboration with global headquarters, owning timelines, positioning, and packaging development.
• Develop business cases including pricing, forecasts, and profitability assessments.
• Support development of marketing claims and messaging with Regulatory.

Market & Consumer Insights

• Initiate and interpret market research to understand consumer needs, category dynamics, and competitive trends.
• Translate insights into actionable strategies and activation plans.

Budget & Vendor Management

• Develop and manage brand budgets, ensuring effective allocation of resources.
• Track expenses, reconcile invoices, and manage agency and vendor partners.

Other duties as assigned.

You would be a great fit if you have the following...

• Education: bachelor’s degree in marketing or advertising.
• 5+ years of experience in Marketing (preferably in a product or brand management environment).
• Must enjoy collaborating and working on teams in a dynamic CPG environment. Must demonstrate personal integrity & honesty.
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
• Flexible and determined, with the ability to juggle multiple projects & dedication to execute successfully
• Ability to interpret and disseminate information. Experience with syndicated data, digital KPIs, and/or market research a plus.
• Ability to be a creative thinker as well as an active listener.
• Some travel required (less than 20%).
• Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.

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